Often when brands come together on a joint project, especially when it’s two pretty sweet ones (Crunchie McFlurry anyone?), it means something rather exciting is about to happen. And when it’s two of our favourite brands, well, let’s just say we’re pretty stoked about this latest partnership to the shelves.
As you’re probably aware, we’re big fans of Iffley Road, it’s pretty much all we ever wear in fact. So to take that and add everything that footwear brand VIVOBAREFOOT have to offer, we had some fairly high expectations from the pairing.
First of all lets talk clothing. Iffley Road and VIVOBAREFOOT have worked together previously on a collaboration that saw a small range of kit created specifically with elite runners in mind. It looked great, felt amazing and laid the foundations for the latest limited edition capsule collection.
Developed from the same materials that have made Iffley Road kit so popular, the latest range reimagines the shade Night Sky and Track White designs to include both VIVOBAREFOOT’s trademark hexagons and Iffley Road’s signature infused stripe detail. The result of which makes some pretty tantalising viewing for those of the running persuasion.
Track White (£68)
Night Sky (£68)
The shirts, as always are made from the same super soft, highly wicking bespoke drirelease® piqué. And trust us, we’ve been wearing Iffley Road tops for the past year and they’ve never let us down. Whether it’s the dead of winter or a 30 degree heatwave, they feel great, and look just as good when we head for brunch afterwards.
Perhaps the biggest inclusion in the project is the fact that there are shoes. Yes, Iffley Road have worked on shoe designs. Our prayers have been answered. Based on the ridiculously popular VIVOBAREFOOT Primus Trail FG and Primus Lite, the new designs take on Iffley Road’s signature colours and logo. Seriously, just take a look at these beasts. We might just get some for the mantlepiece.
The Primus Trail FG is VIVOBAREFOOT’s leading trail running shoe, with low-profile lugs built for trails and rocky, muddy natural terrains, as well as short distance urban running. The Primus Lite is VIVOBAREFOOT’s lightest and fastest movement shoe.
Primus Lite (£95)
Primus Trail FG (£110)
Picture Credits: Iffley Road, VIVOBAREFOOT