Matt Lo – FitMiBODY Founder & CEO

The easiest way to sort out your training is to get a PT. They’ll tailor a plan for you, watch your every movement, help sort out your diet. The only problem is that not everyone can afford them. Yeah sure, you can head over to the classes your gym puts on, but when you’ve got a lot of people doing a class it can’t be tailored towards an individual training goals. Especially if you don’t even have any training goals.

FitMiBODY is a studio set up by Matt Lo, a fitness expert in Strength and Conditioning who aims to make fitness more accessible to people wanting to get fit. By running a series of structured fitness classes, and not just general circuit classes, FitMiBODY is working towards making classes a bit more like having an actual PT – only quite a bit cheaper.

To find out more about FitMiBODY, we grabbed CEO and Founder, Matt Lo for a quick chat.

You set up FitMiBODY in 2015, tell us a bit about what you were up to before then?

I’ve been in the entrepreneur game since I was 20. Between 20 to 23 I ran a company with my brother Tim called Aerokit which specialises in bodykits for Japanese cars, and now it has also moved into the German market. Between 24 to 27 I founded a startup called FindSports which was an online web portal to search for sport facilities within your area. On the back of that, I fell into personal training at Virgin from working at their Cafe in order to make ends meet, then started FitMiBODY at 28.

What exactly is small group training, and what makes it such a good way to train?

Small group training is bringing together the best of 1 on 1 personal training and group fitness classes. Classes are a maximum of 10 people and are focused on specific body parts. Not only is small group training great for getting the personal attention that you would only get in a 1 on 1 sessions, but we have evolved our structure so that each month you go through a periodised programme as well.

Do you offer any other services?

We also offer a 1 on 1 personal training service for those who would like to train privately with one of our trainers.

How do you select FitMiBODY trainers? Do you look for something in particular?

I look for a vision. I like having people around me see the bigger picture in everything and as a result of doing so, they are always thriving to become better. Our team motto is that the work we are doing now is better than the work we were doing 6 months ago, and the work we will be doing in 6 months time will be better than the work we’re doing today.

What should people expect in an average training session?

Not being able to hide. Because our classes are small group, we get to build a rapport with everyone that comes through the door and aim to progress them with whatever goals they have. We get to know people’s names, techniques and forms which enables us to progress everyone according to their own fitness level and ability. You’ll be worked hard in an environment that you feel comfortable in and you’ll also get to know the people around you; knowing that you’re in safe hands from the moment you walk through the door.

Can you sum up FitMiBODY in one sentence?

A place where personal training is more accessible and within an environment where you can feel like you belong, not just a number.

What have you got planned for the future of the brand?

We’re currently growing at the moment. FitMiBODY is my first venture but my vision is much bigger. I want to keep taking my personal ethos of expanding life’s possibilities and challenging assumptions by offering tailored and simple approaches for better living to a whole new level.

What’s your favourite music to play during a workout?

Grime! Lethal B’s albums are a favourite of mine.

What would you say to people who are concerned or worried about joining a fitness programme?

I don’t blame them. It can be very intimidating going into a gym or fitness boutique studio for the first time, but go and book yourself a visit, see how welcomed you feel and if you can imagine working out there for the next 4-6 months, you’re onto a winner. Fitness isn’t about a 12 week fix, its long-term.

And finally, what’s your favourite exercise?

Believe it or not, burpees. I get criticised about this all the time but stick me on an island and give me an option to pick only one exercise that will work your whole body and it will be burpees all the way!

Head of to the website here to find out more.

Picture Credits: FitMiBODY